THE ROLE OF ZERO PARTY DATA IN PERFORMANCE MARKETING

Server-Side Tracking vs. Pixel Monitoring - Which is Better?A variety of shopping businesses are turning to server-side tracking as a way to enhance their data collection procedures. While it needs a lot more technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more reliable data

The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con